Wednesday, February 15, 2006

Cynical on Valentine's Day

No it's not because I didn't get any cards. What can I expect after being too hungover in the morning when I was meant to get cards to send to others? In all seriousness though, it was something about Hollyoakes on tuesday which inspired this post.

A lot of people, nowadays, view V Day with huge skepticism because it has, in the age of consumerism, become a big commerical event now. Millions of cards, countless 'love' compilation CDs, overblown flower bouquets, DVD releases of films just at the right time: advertisers now have yet another date for the diary for exploiting the average sap in the name of love. My cynicism, though, isn't about the commericalised nature of Valentine's Day. The point is, the advertising must work because every year it grows and the campaigns start even earlier. So what does that say for love in a 21st century global village?

Has Valentine's day become the one day a year where, to quote Hollyoakes, "we can say how we feel about each other?" If so, then is the only way to do this through material goods, i.e, the more you love someone these days = the amount you spend on them? Is that what love is in today's world of speed-dating, 1-in-3 divorce rates, online relationships and "i luv u" text messages? Love is supposed to be something you can't pin down, something immaterial, something unmeasurable, something you can have but can't hold, the one thing above all things...

Isn't it?

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